I believe we are probably coming from different viewpoints on the use case for nostr. It has many use cases, including being a place where creators and artists can connect with audiences and directly monetize their work while cutting out middlemen such as advertisers and centralized content platforms. Nostr has other use cases too. Not all of them require a zap/v4v economy. Not every website on the internet needs to make money. But some are intended to do just that, and some uses for nostr are as well. The relays ate important, but they are not the end goal here.