Zapertise (i think it is) is a way.
Ill have to try and dig up the app but basically you set a sats budget and it blasts sats to people and you have a comment with a url for the episode (in this case) or to your site etc
Another urgent reason why we need a way to advertise on Nostr that rivals legacy media. Not just for the revenue to fund building. To give equal and fair access to the attention market.
Discussion
This is one way we could do it on Nostr. But it's not consensual. Check out our demo on nostr:nprofile1qqs0xgvyaeact5khdrllmk7r936mhmtdjt3d6sm3g2h4c5qgd5wp00cprpmhxue69uhkv6tvw3jhytnwdaehgu3wwa5kuef0qyghwumn8ghj7mn0wd68ytnhd9hx2tcqfttnh's first app, billboard.