Price matters a lot.

Even in the bitcoin maximalist community people define themselves by what the price was when they started buying substantial BTC.

Class or 2017

Class of 2021

Everyone acknowledges that sales of classic bitcoin books (bitcoin standard) or advertising on bitcoin podcasts is HIGHLY correlated to price.

In the long term I can see argument that price "doesn't matter", but as time starts to run out on my life the short term matters a bit more.