What I have found is that even less then people accepting Bitcoin, most people have put zero thought or effort into opening even a custodial wallet in order to transact BTC.
I think that CashApp is has done a superb job in making it relatively easy to onboard Bitcoin users.
... Now, how the hell do we get all our friends to do the KYC, load the app and fuck around with it?π€·π»ββοΈ