Monetise honestly with Win-Wins

Nostr and Bitcoin allow us to go beyond legacy ad engines.

They allow an honest game where every actor has their reputation and their sats to lose.

Rafael Nadal and George Clooney are not the same.

Nadal recommends a certain tennis racket just by using it and he has a lot to lose by using a crappy racket. He recommends the racket to the people that already watch tennis, and him specifically. No one is really manipulated by this. It's not like he can play without one.

Clooney on the other hand has no f*cking business showing up everywhere we go (online, street, tv, etc...). No one is watching or following him because he's so good at coffee drinking or because he knows a lot about it. He literally gets payed to make you believe fake things are real.

Clooney is the reason people are sick and tired of ad engines. Nadal is a hint at a possible way forward.

In a sovereign world people will still very much recommend things to others. And if there's a match between a certain thing (that is looking for users) and a certain user (that is great at curating certain things) why not let the sats flow?

One service both of these parties need, and will pay for, is a tool that helps them find one another.

DVM's are the perfect fit for this matchmaker service. Each such DVM can specialise in a certain niche of matchmaking. #SovEng