Monetise honestly with Win-Wins

Nostr and Bitcoin allow us to go beyond legacy ad engines.

They allow an honest game where every actor has their reputation and their sats to lose.

Rafael Nadal and George Clooney are not the same.

Nadal recommends a certain tennis racket just by using it and he has a lot to lose by using a crappy racket. He recommends the racket to the people that already watch tennis, and him specifically. No one is really manipulated by this. It's not like he can play without one.

Clooney on the other hand has no f*cking business showing up everywhere we go (online, street, tv, etc...). No one is watching or following him because he's so good at coffee drinking or because he knows a lot about it. He literally gets payed to make you believe fake things are real.

Clooney is the reason people are sick and tired of ad engines. Nadal is a hint at a possible way forward.

In a sovereign world people will still very much recommend things to others. And if there's a match between a certain thing (that is looking for users) and a certain user (that is great at curating certain things) why not let the sats flow?

One service both of these parties need, and will pay for, is a tool that helps them find one another.

DVM's are the perfect fit for this matchmaker service. Each such DVM can specialise in a certain niche of matchmaking. #SovEng

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Discussion

Celebs are also often selling things to us that are addictive or poisonous or both, like alcohol, coffee, perfume...

I don't think the sports stars are all innocent though.

Nope, but on an open protocol the reviews, ratings and comments of your social graph cannot be censored. They will be the first to point out the poisonous, addictive, crappy stuff.

On Nostr you'd have Clooney trying to promote Nespresso with all your peers saying how Nespresso is total horsesh*t right next to it.

what is a DVM?

Data vending machine. I still don't know what it is though! 😆

Wholeheartedly agree with your assessment of advertising, I do however question the assumption that people will pay for recommendations (which are just another form of advertising). Do not underestimate how conditioned the modern consumer is to expect information to be free. No amount of disdain for this changes it.