Start with paying in fiat normally, and tipping really well but getting them to download a Lightning wallet to get it. This is a strategy that has worked really well for me

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Great idea. I have gotten into the habit of asking small local businesses if they accept Bitcoin casually just to normalise it.

I'm friendly with the local barber so I'll follow exactly your strategy. Offer £21 in sats but only through Lightning.

Lightning is for sure the best onboarding tool for normies we have.