Looks like Automatic is giving up on making Tumblr a sucess. They’re reassigning team nembers and going to keep the site going with a minimal staff. According to nostr:npub1qrufvu49ef3v8f9gn4rz98a96xjclfgxgp3srwu5t66vx224m3qqc5afxp, this internal memo outlines the changes.

I’m saddened as i hoped tumblr would be revived and I see antidotal evidence of it getting new traction. My teenage kids love it, for example.