We're currently working to build infrastructure and a platform that contains technology most users have never even heard of that does things they didn't even realize could or should be done and that they probably see no purpose in.

And we're doing that, in order to build better doo-dads for them, at some later date, including some doo-dads that would otherwise be impossible to build.

We know that they want this.

They do not know that they want this.