I haven't heard any compelling reason for using zaps. For temporary fun if any? I don't think shaming others for not using zaps is funny. Neither cheering those who zap the most. There will be many zap tokens with various narratives pumped soon. Should I waste my attention on each new and "better" one? Are kudos, merits, points, credits, plus/minus, vote up/down, likes/dislike passé? I look forward to a counterargument.

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It’s just the easiest way to send someone bitcoin / sats. Value 4 Value.

Why the new name "zaps" for sending (custodial/fiat) sats?

You have to ask the product owner. But as a feature it needs to have a name. What would you call it? “Sending sats”?

"Sending faps (on Nostr)".

That’s just another (new) name.

Personally I like “zaps”. But like the Twitter and X naming, everyone has its own liking 😉