I'd say it's obvious if they're a bitcoiner.

If they're not, maybe following tags for the topics they're interested in will get them started.

If they don't find their interests, they have the opportunity to be the first to do so here and even monetise it.

Value for value.

And as others have pointed out, finding people with similar interests and following who they follow works as well.

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It's an opportunity for content creators to be the first ones covering their interest of choice on a totally new network. 💯

I think they'll have to overcome the fear of being a 'loner' who shouts into the void, which will be the case for a while.

Not a single person I know in real life is here and it's just me posting into the void. Just recently started interacting more with people. Liking it so far!