All of your crossing the chasm models are destroyed.

Fiat fundamentalists have no idea how difficult it is to make an ethical and profitable Bitcoin only business.

By the time Bitcoin reaches the early majority of the adoption curve these people will not understand why it seemed so difficult to understand or adopt before or what went into making their onboarding experience so easy.

The rate of improvement on Bitcoin only services along with the feature sets are incredible. Some that come to mind are onramp’s latest insurance update, river’s force field, unchained’s lending products etc, and Bitkey’s experience to name a few.

The product roadmap for these services have such a large overlap of competitive features that are just table stakes and the price of admission to be considered as a service. And if these features are not already free they will be. It’s just too difficult to differentiate as financial services products to charge for table stakes.

This makes for a competitive landscape with no room for errors.

We simply have not seen this type of competitive set up for consumer services before.

Add to the undifferentiated feature sets that the best engineers in the World are ones that think from first principles and identify the biggest opportunities before writing any code. Morally and ethically they would rather lose money than to chase easy crypto wins. They’re obsessed with the challenge.

These engineers work in Bitcoin and compete against other engineers of this caliber all day. The result is that these services competing for existing and new Bitcoiners are creating the possible set of experiences that has ever existed for the best money that has ever existed.

All of your crossing the chasm models are destroyed.