there's no need to link this npub to that npub per say; but using it will allow to use your current sphere of influence to help your business. there are tradeoffs
Discussion
That's basically the trade-off that I was thinking. I have talked enough about starting a web development company (or at least doing webbstuff on the side) that if one all of a sudden popped up on nostr, it wouldn't be terribly hard to link the two together.
When I initially registered the company I was thinking about targeting locally but I feel like that was very stupid of me and so now the name of the city that I live in is part of the name of the business.