Tell me about it. Big and small too. We competed against a multibillion dollar multinational company for a decade. Some midwit middle manager had a line on his marketing budget dedicated to “destroy Bourbonic’s business”. And it was a tiny fraction of his total budget.

They took our 3rd customer on an all expenses paid trip to the Caribbean to try to win him over our second year in business and they offered to pay another of our customers a net $50K/year to stop using our product in our fourth year.

We still outcompeted them and they are no longer even marketing that product in our main niche. But it sucked having to compete against infinitely deep free money pockets for a decade.

We aren’t even close to positive real interest rates yet and the Ponzis have been dropping left and right for a year now. I’ve been waiting for this for 15 years.