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My consulting fee on this is simple. Google Home / Assistant support for TIDAL 😉

I have to assume by the number of Google Homes you have that you sub to YouTube Premium. If Tidal added support for nostr & added casting would you cancel Premium or just sub both?

I would in a heartbeat. I can't take away the #1 way my family listens to music without replacing it. Sure, they could cast from their phones in the meantime, but we're all used to using our voices and prefer that way most of the time.

If you'd asked me 3 years ago I would have still stuck it out with Goog because of the ad-free YouTube. Unfortunately that's becoming a non issue since most of my content creators have been booted/left YouTube anyway. I think I'd make the jump too now especially if Tidal works well with Android Auto.

I thought it did work with Android Auto. I signed up for the trial, I'll go test later.

pretty please 🙏 :)

Agreed. Very much in alignment.

Couple of challenges:

- tech/private key literacy (it’s more the managers who need to buy as they’d be using it everyday)

- contracts/deals relating to catalog monetization (will need to update TIDAL supplier deals to include monetization via these channels, and the suppliers will want a cut from their artist)

- merch makes sense but more and more 360 deals see labels running that too

- TIDAL will need to start with direct deals and prepare for major label push back