I know right, I feel like that’s new though.
But underground music has always rebelled against the bullshit in music industry, like the velvets, or R Stevie Moore sending direct cassettes albums to anyone who mailed him. He was his own label. It seems natural for savvy indie musicians.
But I think you’re right, musicians are built different now. It’s all done for you on a DaW with AI and people wonder why musics lost a bit of soul haha.