Your website getonbtc.com is awesome! I think I might use it to try to on board new merchants to BTC. What was your intention when creating your website? Any tips for starting the orange pill conversation as a non-salesman?
Discussion
Thanks 🙏
The motivation behind the site: normies.
The average attention span is 8 seconds (a goldfish is 9)... and shrinking.
99% of all Bitcoin related materials... long and lengthy. And, poorly written.
Compound this by limited time (whether by choice or not), this is why lots bitcoin content FAILS.
Short sentences, easier to read. Simple language, easier to understand. Meet people where they're at.
With Get on BTC, it should educate the visitor in seconds. That's the aim.
For selling...
It's about solving problems. Their problems.
But you can't (convincingly) sell something you don't know about. This is where just about everyone fails here too.
The only use case many know is "buy and hold." Rarely use in commerce. But if you know how it works, then you can confidently speak about it to someone. You know it works because you use it.
Think about when you share a song or a restaurant with a friend. You know the song is good because you listened to it. You know the restaurant is good because you go there. Experience sells.
If you use it, you know it. If you know it, you can sell it.
Hope that helps.
Also, to help demystify it…
An easy book as a leave behind for these conversations.
Amazon:
https://www.amazon.com/dp/1304224864/
Lulu (discounted):