Pros-simple to use and setup, decent privacy and security assumptions, reliable thus far. I recommend the trezor to friends and family especially because many of them shitcoin, I believe encouraging self custody has priority to encouraging bitcoin-only because its easier to understand and gets them introduced to things in a way they can be more comfortable for them.

Cons-not the best privacy and security assumptions, software updates that were questionable (mostly pulled from release I believe, but still worrying), increased attack surface due to not being able to self seed entropy and requiring connection to a computer.

I think for bitcoin only, cold cards are an excellent choice, it addresses the major cons of the trezor and looks workable for average users. I hope to transition to one in the near-medium term.