swan is some kind of beta grade microstrategy company, they mostly seemed more witty than casahodl but it looks like they had no idea what they were doing
neither does microstrategy either, saylor just rides it to be some kind of poet philosopher on a soapbox - ah yeah, difference, swan bitcoin try to be some sort of bitcoin investment thing, but they obviously spend more money than they make custodying bitcoin for people
cory klippsten, their main spokesperson, makes a lot of noise about how shitcoins are scams and how he's a scam-detector extraordinaire, it's just a theatre performance of course, they don't really have a business model that tehy take seriously