Personally the lossless 'master' sound is my reason
Discussion
In theory I very much resonate (got it?) with that. But in practice I’m afraid I don’t have the kind of ear that would denote the difference, as compared with, say, Spotify
Spotify is also rumored to soon have a higher quality tier, but that rumor is around for some time now. I had the bluetooth headphones and the phone telling me while connecting that they both support aptx higher quality audio 😅 so I felt like I had to change.