Okay that’s what I read also, first it was positive to describe someone who’s aware of societal problems etc…now it’s been used to say anything and everything, so it did lose its meaning ! And it’s starting to have a negative connotation
Discussion
The negative connotations come from the prominently right leaning individuas, used as a derogatory term like commie or hippie.
The idea that one must waken up to the actual problems rampant in our society pushes directly again the norms held for the last~60 years by those who have enjoyed a level of comfort on the back of minorities.
The major issues running rampant are due in part to continual changing demographics, and a loss “of how it used to be”