The negative connotations come from the prominently right leaning individuas, used as a derogatory term like commie or hippie.

The idea that one must waken up to the actual problems rampant in our society pushes directly again the norms held for the last~60 years by those who have enjoyed a level of comfort on the back of minorities.

The major issues running rampant are due in part to continual changing demographics, and a loss “of how it used to be”