If unique, decentralized, human meaningful names are impossible to provide otherwise (to our knowledge), and such a thing is desirable (I hold that to be self evident) then "why not?" indeed.
If you're afraid of being called a shitcoiner, Namecoin was the first alt, came out of a satoshi-endorsed proposal, and never positioned itself as an investment, although I don't know if the project is dead or not, it's been on life support for a while.
I don't have a problem with alternative tokens and blockchains. Like you've said Satoshi actually motivated to "fork and evolve". Therefore I distinguish very much between Bitcoin, Altcoins, Shitcoins and shit tokens minted on 3rd party shitcoin chains sold as coins. not your chain, not a coin. Apart from that each to their own.
The only thing we're doing is dividing our camp but hey, that's humans and their need for tribalism. Must belong to a tribe!!
Anyway, this is way off-topic.
