On major platforms you need millions of views to make $1,000. You need to be reaching billions of views per year to make a decent living from the platform. Thats why they all sell merchandise and run their own sponsors and product placement, etc.

Without subscribers reaching the big numbers is impossible.

In this model the user pays zero, and the advertiser is paying $0.0001 per view.

This allows the user to stack up a lot of content because typical user has up to 20 hours screen time per week to pad out. Using round numbers users probably doesn’t want to pay more than $10 per month for ~100 hours of new content.

Therefore 1 hour of content is worth approx $0.10 to typical premium viewer… And this is for world class content comparable to Game of Thrones, Breaking Bad, Premier League, etc.

So I think a fair price for V4V is somewhere between $0.01/hr and $0.10/hr.

If you are making 1 hour per week of world class content then you should really be looking for $0.30 / month from subscribers.

Please factcheck my math.

But I see a lot of people where it’s basically 1 person at their desk looking for $5-10 a month, which is where Netflix pricing is. Then wondering why they can’t grow past 30 premium subs and then getting trapped with a big commitment that isn’t growing. They are charge 100-200x too much.