> But those keys are not the company itself.
My thinking is what if those relay keys in fact were the company itself? They're easily managed, as long as the company retains control over the relay URL. There's no scary permanence. They potentially allow the relay itself to be personified to a degree, so to post, and take part in discussions, etc. , in standard fashion. So again more like a Facebook page versus a Facebook profile—very-different-under-the-hood and purposefully so.
It's a merged concept, yes, and centralised, yes—but companies are centralisaed, and this is a way to for to allow centralised entities to take part in Nostr in a way that doesn't require a crash courses in bleeding-edge shard and bunker based key management.
Though again maybe the whole nsec route with the right flows and hardware could be less terrifying for un-savvy companies that I suspect it is, you've put me on to some stuff to mull over there.