I wrote a little bit on this if it helps :

Zero-cost marketing : note1rpjtysje70p699eqq5pmhzvk0u6ejqwwc6lsmukeffx240lynd8qqlj0hk

On how to form marketing team for nostr as part of the open source startup growth initiative :

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Exploring use cases are often the best bridge between deep tech and sales/marketing. One would figure out what users need and build around it. Creating value would be a win for all.