Nostr devs need marketers.
Discussion
UI/UX and marketing are underrated in the FLOSS world in general.
Because the biggest accounts were extremely early adopters. They know their favorite devs personally and don't care about new ones, and they are inured to poor quality.
Nostr specifically. Agree that it's a general problem, that has been keeping open-source from gaining market share.
Small teams. Most of them are backend technical smart people.
Generally smart people don’t know how to communicate with the rest. Unless they try really really hard.
Perhaps many of the missing functions are due to lack of funds.
By "functions", do you mean software features or human business roles?
should be the lack of personnel function.
Most non-dev software roles scale really well, like marketing, sales, dev-ops, test, customer support, analysis, etc.
That's why I keep encouraging the devs to form project teams, join project teams, or combine/integrate project teams, so that they can "afford" to set aside or recruit some resources for these other roles. Or latch onto a group that already has them all (like ours), and make yourself useful.
100%
Forget marketers, they generally don’t listen to us 😅 they just do what they want to do.
I am a marketer. I'm listening.
No, I meant forget the need for marketers. They just need to listen to the user base.
Well, maybe that is the job of marketers as well I guess.
They here means the dev, I can’t believe I wrote that the same way a second time.
It’s 5 am, I just woke up randomly to find this convo. I’m mostly asleep.
Marketers? Where’s?!?!?! https://youtu.be/9h9wStdPkQY?si=2GcDt1P-2dy9wopH
This would be effective, if
1) All potential users were already users.
2) Users know all use cases, possibilities and technical solutions, and can reliably recommend the best one.
3) User base surveys weren't inherently skewed to the most-popular and/or most-active users.
4) Developers wouldn't be better off spending more time building.
5) Marketing never added value, increased sales, or made a market.
Are you saying that build it and they will come doesnt work? 😂
Choice of NIP
market research should drive development because the marketing data represents what the users want and will pay for.
devs don't like marketers cuz they don't like being told what to do. in the nostr space, no dev is being paid enough to make a thing that someone else told them to make. they want to make their own thing and bring what they think nostr should be like to life.
any dev who wants to see more success in their work should work with a marketing person who knows their shit.
Marketing in the OS space is a challenge, but I think it can work, if you focus on helping a dev articulate and communicate the narrative behind his vision.
WHY is he building WHAT he is building to solve WHICH problem HOW? This is a problem for him and for WHOM?
I wrote a little bit on this if it helps :
Zero-cost marketing : note1rpjtysje70p699eqq5pmhzvk0u6ejqwwc6lsmukeffx240lynd8qqlj0hk
On how to form marketing team for nostr as part of the open source startup growth initiative :
note1mfuggdmrf7xgh8v7tku94jyyl7ug857rjzqm55ck4pj5pkcynmqs3ddw94
Exploring use cases are often the best bridge between deep tech and sales/marketing. One would figure out what users need and build around it. Creating value would be a win for all.
No man is an island.