market research should drive development because the marketing data represents what the users want and will pay for.
devs don't like marketers cuz they don't like being told what to do. in the nostr space, no dev is being paid enough to make a thing that someone else told them to make. they want to make their own thing and bring what they think nostr should be like to life.
any dev who wants to see more success in their work should work with a marketing person who knows their shit.