Yes. People are excited to buy in the moment. When they can't buy, their desire decreases and they may not come back later to try again.

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Oh, I get it. that's weird

But this cycle this technique does not work as the demand is mostly not retail driven.

and why coinbase don't want price up?

They may be getting paid to allow certain people more time to buy. They do want it to go up in the long run.