I think there’s two official ways of going about this:

1. Publish an alternative app marketplace in the European Union under Apple’s draconian rules. https://developer.apple.com/documentation/appdistribution/creating-an-alternative-app-marketplace/

2. Make nostr:npub10r8xl2njyepcw2zwv3a6dyufj4e4ajx86hz6v4ehu4gnpupxxp7stjt2p8 also a web client and have the download links go to the official App Store or TestFlight.

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Yeah, been looking at the altstore approach (essentially self-signing apps). Far from ideal but it would work

And an alternative EU app store, later down the line.