Honestly, I’ve never thought about it this way.

Ambitious people usually want their project to grow exponentially, which makes it less controllable and causes quality issues. And that growth is usually measured by the money earned.

But with a bitcoin treasury, there’s no need for that: you focus on quality and client relationships, while your bitcoin reserve delivers that same exponential monetary growth.

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That is not to say that the company shouldn’t grow or have ambitions beyond its current position. Multinational companies existed before fiat printers. Understand the bitcoin standard, however, quality becomes a lot more important.