Observing people on their phones is fascinating

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Including your fine self. I’m watching you. This is a Wendy’s.

and even more so when they cross the street looking at their phone 😆

Ya that’s sketch

it's called user research #UX

For real. Well.. kinda. The obvious North Star for typical social media is addiction & time on the app.

Not the case with primal or any Nostr client I don’t think

True, but observation is a way to learn, now what you do with that knowledge is another story...