Well I'm not an expert, but the one that immediately sticks out is monetization. Built-in zaps means built-in permissionless monetization. I think that's the big thing Nostr has on every competitor.
More broadly I think because of Nostr's "note-based" architecture it has the possibility of becoming much more than just social media, I.e. projects like Alexandria, decentralized Wiki's, etc.
The reason other apps don't deploy zap-like things is Apple and Google policy. Most have the rails.
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