they don't know how bad it can get, how weird people are, or just how many of them are out there

something I'm playing with atm is emphasizing the scale of the internet (and modern connected systems in general).

Tim Ferriss, of all people, has an interesting article on the downsides of scale- once you have an audience of hundreds of thousands of people, you inevitably get psychopaths, murderers, stalkers, and crack addicts.

so when I talk about adopting privacy I talk less about fighting the government or whatever, and more about how far data spreads when it leaks- "sure, you don't have anything to hide from most people, but..."