Why I started Sovereign Landing

I've been location independent for over 8 years. Nomadic lifestyle isn't easy, but Sovereign Landing solves my biggest pain...

During these 8 years, at times I've attempted to have just one permanent base. Every time I try, reality seems to start sending me subtle or not-so-subtle hints that I shouldn't even be trying that... so I'm now leaning 100% into a semi-mobile lifestyle - permanently.

I'm not constantly moving around because that would be just a ton of wasted energy, but I'm not living anywhere permanently either. A few different places per year.

This comes with some issues of course. Nomadic lifestyle is especially challenging over the long term - most people who try this just give up. Many find lack of community the worst aspect, but I've never really cared about that - my communities have always been online.

What I personally find the most difficult is the actual moving - having to find a new apartment in a new country, and setting it up. That's tolerable to do maybe once, but the frustration compounds over time.

This happened again in the beginning of 2024. I was busy with life and knew I wanted to go to Tbilisi, Georgia, so I did. I just thought I'd get a temporary Airbnb while I find an actual longer-term rental. Should be easy, right?

Well, it's never that simple, and that hit me once again when I started the apartment hunting process. I remembered vividly what absolute drain of energy it is. It usually means weeks of focus destroyed.

That's true even if you hire local help, as that hiring process by itself can be long and arduous! If the first person you hire can't get the job done (somewhat likely!) you have to start from scratch - fffffuuuuu...

I did find a good reliable local person in Tbilisi (Nina), and during her apartment hunting I just couldn't help thinking "if this thing here and that thing there was done slightly differently, this could be like 10-100x easier". These things kept popping up in my head.

Nina was working as a real estate agent part time, and when she mentioned that she could have time for more customers, I just put 1+1+1 together.

I know something about online marketing. Nina is an expert on the local market. And I'm definitely an expert on taking sort-of-functional processes, ripping them apart and turning them into great customer experiences. That's how the idea of Sovereign Landing got started!

I've been building this project primarily with myself as the primary customer avatar, but it's now high time to start getting some market feedback from OTHER people - preferably customers! 😀

I'd highly appreciate it if you can check out the site and let me hear your thoughts?

https://www.sovereignlanding.com/

Inspiring. The integrity of the thesis with the implementation really shines through. Will be interested to see what is learned from your refund philosophy and anti-criminal philosophy. Wonder how much time and energy will be devoted to walk-throughs that never monetize? “Just browsing” with no real intention.

Loved your ZoHo blog as well. Can completely relate to the pain and frustration, but your advice to them was perfect.

Onward.

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Discussion

Thanks for the comment, glad to see you've really read things through!

I actually wrote the refund policy back when I thought it would be possible to have credit card payments. I was leaning into the reality of payment clawbacks: people are able to just pull back payments through their credit card provider, even when everything has gone well for them. The banks will side with their customer, not the merchant. In many cases it's completely unfair for the merchant, but it is the reality and cannot be changed.

With bitcoin payments, customer-initiated refunds are of course not technically a thing, but I think building on a bitcoin standard effectively "requires" the refund policy to be very much on the side of the customer.

It is extremely important to protect the long term reputation of the business and not let short term greed get on the way. If the customer feels that the service wasn't up to snuff, the situation needs to be corrected and at that point it's already too late to "fight" over money. The refund threshold has to be extremely low.

It is of course possible that some people might abuse such a policy, but then it becomes a question of numbers: is the increased trust of the majority worth the losses from a few bad apples? I guess that remains to be seen, but I'm betting that this is the correct approach.