What happens in the fiat world? Does the customer pay the banking fee or the vendor? Or both?

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Id say the customer would as the price for card services is typically baked in

Payment processing fees are covered by the vendor then prices are adjusted as need be to hit profitability margins. The same could work through bitcoin TXs.

The consumer either pays:

- lower cost + TX fee

- higher cost + no fee

Either way, the consumer usually ends up paying the payment processing/transaction fee.