I don't really understand the decision for not paying, unless they were already getting bankrupt

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I was thinking that too. It's only 6 BTC. I assume a company like this could afford that or at least get a loan to afford it. Otherwise, their business is over.

If I was their customer, I would be crushed that all my data was gone. But I would be livid if I found out that my data could be recovered (along with all the other customers) for a mere 6 BTC, yet the company chose not to.

They should have just quietly paid the ransom, restored their systems, and issued a generic "data center outage" apology notice to their customers.