If you're in *business* the intention is to profit. I'm all for privacy and advocate for it but there's no point in privately going bankrupt. Lightning and eCash are methods to obfuscate transactions if one is so overly concerned.

The bigger picture is holding onto those illusive profits. Many merchants accept Bitcoin and save the proceeds. It's like a forced savings account for the future.

If a merchant accepted and saved Monero instead of Bitcoin over the past year, they will have lost 50% of their savings. This is enough reason in and of itself to accept Bitcoin whether their competitors know it or not.