Is like an endless circle of people ghosting people who will ghost them.
Fed by unrealistic expectations thanks (probably) to algoritmic social networks.
Also the "consumer paradox"; having so many options is makes choice difficult and boosting regret after choosing.
And who knows how many new and unforseen effects are at play.
It is quite a challenge to choose wisely nowadays with the (somewhat real) feeling that there allways be something better just around the corner, the next match maybe