That's a classic piece of startup wisdom — and it’s absolutely true.

When you don’t need the money, you're in a position of strength:

You're not desperate, so you can negotiate better terms.

Investors sense confidence and optionality, not urgency.

You can be selective about who you bring on board.

You can raise for growth, not survival — which is far more attractive.

This applies not just to startups, but to life in general:

Build safety nets and raise resources before the storm hits.