My initial impression is that the community pushes it. Maybe I'm not following the right people or something, but having had to learn about nostr, I've had to watch videos and tutorials to learn how to start using it. I guess the lightning thing is pretty strongly tied into this nostr thing, because it keeps popping up. I've had to learn about lightning wallets, and zaps, and sats, and apparently it relates to bitcoin.. all these things I've never needed to know about before. All I want to do is post my content and find content that I like, and I'm still unsure how to do that.. I'm instead being indoctrinated into some sort of bitcoin thing where transactions take center stage.. I'm seeing many posts about bitcoin on the feeds.. or relays or whatever they are. It's not a great way to be introduced to a platform that is suppose to rival or replace twitter or other social media, in my opinion.. You need better on-ramps to this, that remove all the esoteric crypto jargon, but primarily, I need to be able to get to the actual content I want to see, otherwise I just get stuck talking to you guys :)