Its Alchemy Bro. Nothin new.
Microstrategy reminds me of an early banking strategy in New York City. To circumvent Alexander Hamilton's banking friends, who were against allowing an anti-Federalist bank to take off, Aaron Burr started a water company. He essentially twisted it into the shape of the bank that eventually evolved into Chase Manhattan. this wasn't great Manhattan's water or the banking sector but , when regulators don't keep up with demand, the people will gravitate towards the first person who can meet their needs, even if they have odd ideas.