The more steps, currencies, tokens or other things the user has to remember the less likely they will participate in whatever it is you're telling them about.

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Agree. From fiat to bitcoin is already a giant leap. From bitcoin to lightning yet another step. From lightning to ecash … think you’ve lost the majority of people.

If you can go from fiat to ecash in one step, that might help but you still have the mental barrier.

I agree as well. However, the moment we transition from fiat to eCash, I believe it opens the door for regulatory enforcement and KYC. The strength of the system is its use of Bitcoin as the unit of account. This is a limitation we must design and build around.

Can it not be akin to selling gift cards?

It would be some electronic gift cards that can be redeemed for bitcoin