Label and report are different things, label are positive things and report are negative things, at least I think that's how they are used
Discussion
The thing is, Apple and Google require that you use the language of report and not label. If you want to be in their appstore, you've got to follow their rules. Are they good rules? No, is that a system we should be happy about? No. But billions of people use mobile devices with these locked down appstores. So we have to use that language in our apps. Even if what is actually happening is labeling.