It works like this.

1. Company notices that foreigners are buying their stuff.

2. Company makes localized version to sell more stuff to foreigners

3. Company hires foreign consultants to help make the product more appealing to foreigners

4. Sales goes down in Japan, up in Burgerland.

5. Product is made full-SJW to appeal to what they assume is the 80% black and gay population of Burgerland.