yeah, the current problem is mostly that client devs see it as some kind of version of twitter. this completely ignores so many of the unique capabilities that come from a decentralised post office/pubsub/rendezvous protocol
NWC is a great example of how a substantial utility comes from leveraging, specifically, the rendezvous capability. this capability can be used as an interconnect between servers (like NWC does) but it can also be used to create real time collaborative workspaces, nobody has done that yet, but the potential is there.