Thanks for the shout-out Paul!

Regarding finding our niche — definitely trial and error and then iterating based on what the market was telling us.

It took a lot longer to find our niche then we would’ve thought, so the transition from employee to small business owner was tough!

We also left our jobs before our current business was up and running, which was risky. But we started small, were incredibly frugal, listened to the market and had a low time preference.

It’s been a lot of work and hasn’t come easy (our business was effectively shut down for two years because of COVID), but wouldn’t change our experience for anything. 🫂