The password is dead. Password reset is the login button these days. That or the account just gets hacked. "But I use single sign on with gmail" but the way you sign into gmail is with the I forgot my password button.
As a result, people are using 2 factor. They're learning sim swapping and other social engineering methods are way too easy and that your trusted company in charge of your security who has a focus on convenience and not security is not what you should trust to secure your account. How about an authenticator app? Sure, now back up the app so if you lose your phone you aren't locked out. Whoops, back to logging in with the forgot my password button that has answers you could ask me and I would answer without thinking or have already posted on social media.
Learn how to back up 12 words or get fucked. That's just how life is at this point.