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Juraj 2y ago

I sometimes dream I would meet the person, who pulled-off the Lidl brand creation.

Calling a chocolate "Gross" and a juice "Dizzy" is some sort of a cosmic joke. And the funniest part is that it works :)

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Maxim 2y ago

Gross is the name of the guy the company was called after. Dizzy sounds cool if you don’t think of the meaning.

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Juraj 2y ago

It was never called that, it was a founder of the company that became Lidl, but it was never a brand name or company name.

But yeah...