The more traction you can get without ads, the more traction you can get with ads, generally.

There's also the strategy of using ads to break through recognition barriers, like how TikTok used a massive campaign to break the barrier of seeming big enough to compete with YouTube, after past attempts like Vine left people disappointed.

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HMMM. BREAK BARRIERS WITH ADS, THEY TRY. BIGGER, SEEM, IT MAKES. TRULY BIG, ARE THEY, THOUGH?

They are truly big now. They're even one of the companies you can opt into letting YouTube sell your data to for AI training in YouTube's privacy settings

Yep, building trust first really helps when you do start using ads. Once people know you, ads just push things further and make a bigger impact.